How It Works
This page explains how Corevexa Labs works. We follow a clear method: plan, build, optimize, launch, and improve. The process keeps scope tight, code clean, and outcomes measurable. Delivery runs from Kingston, PA 18704 with support across Luzerne County and NEPA.
Phase 1
Plan
We begin with a compact discovery that sets guardrails. Together we confirm the audience, the actions we want them to take, and the constraints that matter. We map the sitemap, user journeys, and a small set of KPIs that define success. We also choose page-level focus keyphrases and draft the internal link graph so every page supports another.
Scope & KPIs
Define deliverables, risks, and acceptance criteria. Tie each item to a measurable result.
Architecture
Decide data and content models early. Favor simple structures over brittle complexity.
Roadmap
Organize work into testable increments. Each increment can deploy independently.
Output: a brief with scope, timelines, and a performance budget. The budget caps scripts, images, and third-party calls to protect speed.
Phase 2
Build
We assemble patterns and write semantic HTML first. Interactions stay predictable. We integrate only what advances the goal: auth, payments, analytics, or automations. We keep dependencies light to reduce attack surface and maintenance.
Patterns
Reusable blocks with clear content rules and accessible keyboard flow.
Clean Integrations
Only critical services. Each has a reason and a rollback plan.
Tests
Unit checks for logic and smoke checks for flows that matter.
Output: a working system in a staging environment. Editors can preview and test real flows before launch.
Phase 3
Optimize
We tune for Core Web Vitals, accessibility, and search. Layout shift is reduced with fixed media boxes. Scripts are deferred or split. Schema clarifies meaning. Copy emphasizes clarity over decoration. Internal links guide users to actions.
Performance
LCP, CLS, and TBT budgets. Compression, caching, and lean JS by default.
Accessibility
Color contrast, focus states, labels, and logical headings.
SEO & Schema
FAQ/HowTo where relevant. Local relevance for Kingston, PA 18704.
Output: a stable, readable, and fast product that answers user intent and supports conversion.
Phase 4
Launch
Launch is procedural. We set redirects, confirm canonical and robots, push sitemaps, and verify Open Graph. Security headers are applied. Monitoring starts. If the stack is WordPress, we freeze plugin changes for a short stability window and log edits.
Checklists
DNS, TLS, redirects, and crawl checks. Nothing ad hoc.
Rollback
Tagged releases and quick restore points if needed.
Analytics
Events for leads, signups, and purchases. Reports start day one.
Output: production live with monitoring, alerts, and reporting enabled.
Phase 5
Improve
We iterate on data. If a section underperforms, we adjust the copy, strengthen links, or simplify interaction. Small edits compound. We prefer measurable changes over large redesigns.
Review
Weekly checks post-launch. Focus on the actions that prove value.
Refine
Move or rewrite elements that slow decisions. Reduce choices.
Extend
Add features only when the data shows a clear gain.
Output: an evolving product with rising clarity and stable performance.
Operating System
Governance and Risk Control
Governance prevents drift. We define edit roles, document patterns, and review third-party requests. We keep a short allowlist of services and deny new ones until a clear case is made. Security and privacy are defaults, not extras.
Roles & Rules
Least-privilege access and logged changes. Clear ownership for content and code.
Change Control
Requests are brief, testable, and reversible. Each has a risk note.
Output: less churn, fewer surprises, and faster safe edits.
Ownership
Handoff and Documentation
We deliver what teams need to operate without us. Editors get pattern notes with character counts, image sizes, and link targets. Developers get a readme with commands, environments, and deploy steps. Business gets a simple ops guide with KPIs and a monthly checklist.
Editor Guide
Update pages safely in minutes, not hours.
Runbooks
Backups, restores, and incident steps are documented.
Output: confidence to publish and iterate without breaking the base.
FAQ
Common Questions
How long does the process take?
MVPs often ship in 8–12 weeks. Larger builds run 3–6 months.
Do you migrate existing sites?
Yes. We preserve URLs where possible, set redirects, and protect search equity.
Will our team be able to edit content?
Yes. We design editor-safe patterns and provide documentation.
Do you support post-launch?
Yes. We maintain, monitor, and improve based on data.
Next Step
Start Your Project
Corevexa Labs • Kingston, PA 18704 • (570) 977-8709 • [email protected]